Nostalgic brands carry an undeniable emotional hook.

Our partners at Fasttrak Foods asked us to help them create a branded popcorn line with a design that could easily extend into other categories over time. Additionally, we were asked to develop a solution that worked within the guise of the classic, (only red striped) carnival popcorn package. To achieve this a solution that is so entrenched in our social vernacular, we redrew a new classic popcorn logo and created custom product identifiers with era-specific typography, color palette, and ornaments.

Akin to the straightforward earnestness of the early twentieth century, we also created a logo mark for the entire line’s brand name, Nostalgia Snacks Co.

• CLIENT        Fasttrak Foods

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• ROLE           Concept Development & Design

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• AGENCY       Chart+Foster Co

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